Tool · Open source

GrowthBook

Open-source feature flags and A/B testing that analyzes results from your own data warehouse.

Skills it serves

06.4.2Control groupsA comparison group that does not get the change.
06.4.3RandomizationAssigning users to groups by chance so the groups are comparable.
06.4.4A/B testsComparing two versions with real users to see which performs better.
07.5.3Activation experimentsTesting changes to the first experience to improve activation.

Link checked 2026-11-10