07.4.3 · Skill in Conversion optimization
Funnel optimization
Improving conversion step by step through a flow.
Funnel optimization finds the biggest drop-off and works on it with research and experiments. Fixing the worst step usually beats polishing all of them. Gains need checking further down, since more signups that never activate help no one.
Resources
2- docsStart hereInterpret your funnel analysis ↗Amplitude docs · 2026 · 10 min
Conversion windows, step order and why you compare absolute drop-off, not percentages, to find the step that matters.
- articleStart hereHow to reduce cart abandonment ↗Baymard Institute · 2026 · 13 min
The most common reasons people abandon a flow at the last step, with the research behind each fix.
Tools
none yetTools for this topic are being researched.