01.4.2 · Skill in Market research
Substitutes and existing solutions
Everything people use today instead of your product, including spreadsheets and doing nothing.
Your real competition is often a spreadsheet, a manual process or simply living with the problem. Knowing these alternatives explains what users compare you against. It also shows how much better a product has to be before anyone bothers to switch.
Resources
none yetResources for this topic are being researched. Every link is opened and checked before it is listed.
Tools
none yetTools for this topic are being researched.