07.3.1 · Skill in Time to value
Aha moments
The moment a user first understands why the product is valuable.
The aha moment is when the value becomes obvious, such as the first message received or the first report generated. Finding it means comparing users who stay with users who leave. The whole first-run experience should lead there.
Resources
1- articleStart hereThe aha moment: a guide to user breakthroughs ↗Amplitude · 2025 · 9 min
How to find the early action that predicts users will stay, by comparing who retains and who does not.
Tools
none yetTools for this topic are being researched.