09.1.1 · Skill in Go-to-market strategy
Channel selection
Choosing the few channels most likely to reach your audience.
Most products grow through one or two main channels. Choosing them means matching where the audience already is with what the product and team can do well. Testing several cheaply, then focusing, beats spreading thin.
Resources
1- articleStart hereFour fits for $100M+ growth ↗Brian Balfour · 10 min
Market, product, channel and business model have to fit each other; a great product with the wrong channel stalls.
Tools
none yetTools for this topic are being researched.