09.4 · Capability in Distribution

Product-led growth

Using the product itself as the main way to acquire, convert and expand customers.

Map3 skills

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3 skillsClick a hexagon to set your status

09.4.1Self-serve adoptionLetting people sign up, try and buy without talking to sales.
09.4.2Collaboration featuresFeatures that bring teammates into the product.
09.4.3Product-driven expansionGrowing revenue from existing customers through the product itself.

Mark all 3

Where to start

2 resources

articleStart here
Product-led growth: what it means and why it is taking off ↗
ProductLed (Wes Bush) · 2023 · 20 min
How a product can acquire, convert and expand customers on its own, and when that model fits.
bookGo deeper
Product-led growth: how to build a product that sells itself ↗
Wes Bush · free online chapters
The book on PLG, with the free versus trial decision and the metrics that go with it.

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