09.6.5 · Skill in Growth economics
Payback and sustainable growth
Growing at a pace the business can fund and keep.
Sustainable growth means acquisition pays back in a reasonable time and retention keeps the base growing. Payback period is the key number. Growth that depends on ever-rising spend is fragile.
Resources
1- articleGo deeperSaaS Metrics 2.0: a guide to measuring and improving what matters ↗David Skok · 2013 · 35 min
The standard long-form reference for MRR, churn, LTV and CAC, with the formulas and the reasoning behind them.
Tools
none yetTools for this topic are being researched.