09.6.3 · Skill in Growth economics

Attribution

Working out which channels and touches led to a customer.

Attribution assigns credit for a conversion to channels and campaigns. All models are imperfect, and privacy changes make tracking harder. Asking customers how they heard about you is a cheap, useful complement.

Your status · Attribution

Not startedLearningComfortable

Saved in this browser only. It colours this skill's tile on your map.

Resources

docsStart here
Get started with attribution ↗
Google Analytics Help · 8 min
Attribution models and lookback windows explained by one of the most widely used analytics tools.

Tools

none yet

Tools for this topic are being researched.