09.2.1 · Skill in Organic acquisition

SEO

Making pages easy to find through search engines.

SEO combines useful content, a crawlable site, fast pages and good structure. Much of it is engineering: rendering, metadata, sitemaps, performance. Programmatic pages built from product data can be a strong channel when they are genuinely useful.

Your status · SEO

Not startedLearningComfortable

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Resources

docsStart here
SEO starter guide: the basics ↗
Google Search Central · 2025 · 20 min
How Google finds, understands and ranks pages, straight from the source.
docsStart here
SEO guide for web developers ↗
Google Search Central · 2025 · 10 min
The technical side of search written for engineers: crawling, rendering, metadata and structured data.
docsGo deeper
Google search essentials ↗
Google Search Central · 2025 · 7 min
The technical requirements and spam policies that decide whether a page can appear in search at all.

Tools

ToolOpen source
Lighthouse
developer.chrome.com ↗
Open-source audits for performance, accessibility, SEO and best practices, built into Chrome.