09.5.1 · Skill in B2B acquisition
Sales funnels
The stages a business customer moves through before buying.
A B2B sales funnel runs from lead to qualified opportunity, evaluation and contract. Buying involves several people and takes time. Product engineers support it with demos, trials, integrations and security answers.
Resources
1- articleGo deeperInside the MEDDIC sales qualification process ↗HubSpot · 2025 · 11 min
How enterprise sales teams decide which deals are real, which helps engineers who support them.
Tools
none yetTools for this topic are being researched.