09.5.5 · Skill in B2B acquisition
Partnerships
Growing through other companies' products, audiences or sales teams.
Partnerships include integrations, marketplaces, resellers and co-marketing. Integrations are often the most durable kind, because they make the product part of the customer's stack. They require API work and ongoing maintenance.
Resources
none yetResources for this topic are being researched. Every link is opened and checked before it is listed.
Overview for B2B acquisition
- articleStart hereBANT vs. MEDDIC, the best way to qualify leads ↗Qwilr · 2024 · 13 min
The two common qualification frameworks compared, and which fits which kind of deal.
- articleGo deeperInside the MEDDIC sales qualification process ↗HubSpot · 2025 · 11 min
How enterprise sales teams decide which deals are real, which helps engineers who support them.
Tools
none yetTools for this topic are being researched.