09.4.1 · Skill in Product-led growth
Self-serve adoption
Letting people sign up, try and buy without talking to sales.
Self-serve adoption needs a product that explains itself, transparent pricing and a free plan or trial. It removes the cost of a sales conversation for each customer. It depends heavily on activation working well.
Resources
1- articleStart hereProduct-led growth: what it means and why it is taking off ↗ProductLed (Wes Bush) · 2023 · 20 min
How a product can acquire, convert and expand customers on its own, and when that model fits.
Tools
none yetTools for this topic are being researched.