09.4.3 · Skill in Product-led growth
Product-driven expansion
Growing revenue from existing customers through the product itself.
Expansion comes from more seats, higher plans and add-ons as customers get more value. Usage limits and upgrade prompts at the right moment drive it. Net revenue retention above 100% means existing customers alone grow revenue.
Resources
2- bookGo deeperProduct-led growth: how to build a product that sells itself ↗Wes Bush · free online chapters
The book on PLG, with the free versus trial decision and the metrics that go with it.
- articleGo deeperPricing low-touch SaaS ↗Stripe Atlas · 25 min
A thorough guide to pricing self-serve software, from value metrics to how many plans to offer.
Tools
none yetTools for this topic are being researched.