02.7.3 · Skill in Business models

Packaging

Grouping features and limits into plans and tiers.

Packaging decides what goes into each plan and where the upgrade points sit. It affects conversion and expansion as much as the price itself. It also creates engineering work, such as entitlements, feature gates and usage limits.

Your status · Packaging

Not startedLearningComfortable

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Resources

articleStart here
Tiered pricing 101 ↗
Stripe · 2025 · 15 min
How to design good, better, best plans and where to put the upgrade points.
articleGo deeper
Pricing low-touch SaaS ↗
Stripe Atlas · 25 min
A thorough guide to pricing self-serve software, from value metrics to how many plans to offer.

Tools

none yet

Tools for this topic are being researched.