02.1 · Capability in Strategy

Product vision

The long-term picture of what the product is for and why it should exist. It gives a team a direction to check daily decisions against.

Map4 skills
02.1.1Mission02.1.2Vision anddirection02.1.3Value proposition02.1.4Differentiation02.1 Product visionProduct positioningPrioritizationProduct scopingExplore ↗
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  • 02.1.1MissionThe lasting purpose behind the product or company.
  • 02.1.2Vision and directionWhere the product should be in a few years and why.
  • 02.1.3Value propositionThe specific benefit a product promises to a specific user.
  • 02.1.4DifferentiationWhat makes the product meaningfully different from the alternatives.
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