02.2.2 · Skill in Product positioning

Competitive advantage

What the product can do better than alternatives and is hard to copy.

A competitive advantage is a strength that holds up over time, such as proprietary data, network effects, a technical edge or deep focus. Positioning builds on it. Knowing it tells engineers which capabilities deserve the most investment.

Your status · Competitive advantage

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Resources

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An introduction to positioning ↗
April Dunford · 2020 · 5 min
The five parts of positioning, starting from the alternatives customers would use if you did not exist.

Tools

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Tools for this topic are being researched.