02.2.1 · Skill in Product positioning

Target audience

The specific group the product is built and marketed for first.

The target audience is the group that cares most about what the product does best. Choosing one narrows the work and sharpens every message. Trying to appeal to everyone at once usually means appealing strongly to no one.

Your status · Target audience

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Resources

articleStart here
An introduction to positioning ↗
April Dunford · 2020 · 5 min
The five parts of positioning, starting from the alternatives customers would use if you did not exist.
articleStart here
How context can transform your product ↗
April Dunford · 2017 · 7 min
A startup story where changing the frame around the same product changed its results.

Tools

none yet

Tools for this topic are being researched.