02.3 · Capability in Strategy

Goal setting

Turning direction into measurable targets, so a team knows whether it is making progress and can say no to work that does not move them.

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02.3.1Product goalsClear statements of what the product should achieve in a period.
02.3.2Objectives and key resultsA qualitative objective paired with a few measurable results.
02.3.3North Star metricOne metric that best captures the value users get from the product.
02.3.4Leading indicatorsEarly signals that predict a slower outcome metric.
02.3.5Guardrail metricsMetrics that must not get worse while you optimize something else.

Mark all 5

Where to start

3 resources

articleStart here
What is an OKR? Definition and examples ↗
What Matters (John Doerr) · 10 min
The objective and key result format from the site of the person who brought OKRs to Google.
bookStart here
The North Star Playbook ↗
Amplitude (Archana Madhavan, John Cutler) · 2024 · free book
The most complete free guide to choosing a North Star metric and the input metrics a team can actually move.
articleStart here
Leading vs. lagging indicators: how to identify and map your metrics ↗
Amplitude · 2024 · 8 min
How to find the early signals that predict slow outcomes such as retention and revenue.

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Tools for this topic are being researched.