02.1.3 · Skill in Product vision
Value proposition
The specific benefit a product promises to a specific user.
A value proposition says what users get, compared with what they use today, in terms they care about. It connects the problem to the product. If the team cannot state it in one or two sentences, users will not understand it either.
Resources
1- articleStart hereAn introduction to positioning ↗April Dunford · 2020 · 5 min
The five parts of positioning, starting from the alternatives customers would use if you did not exist.
Tools
none yetTools for this topic are being researched.