01.5.5 · Skill in Opportunity validation
Landing-page tests
Describing a product on a page and measuring who signs up.
A landing-page test presents the value proposition and measures the share of visitors who take a real action. It tests the message and the demand together. It is cheap for an engineer to build and gives quick, though imperfect, evidence.
Resources
2- articleStart hereIdea to paying customers in 7 weeks: how we did it ↗Joel Gascoigne (Buffer) · 10 min
A two-page landing page that tested demand and price before the product existed.
- articleStart hereMaking sense of MVP, and why I prefer earliest testable, usable, lovable ↗Henrik Kniberg · 2016 · 10 min
The skateboard-to-car drawing explained: each release should be usable on its own, not one wheel of a car.
Tools
none yetTools for this topic are being researched.