01.5.3 · Skill in Opportunity validation
Desirability tests
Experiments that check whether people actually want something.
Desirability tests measure real interest before the product exists: sign-ups, pre-orders, clicks on a feature that is not built yet. They test demand, not usability. A good test asks people to give something up, such as time, an email address or money.
Resources
1- articleStart hereAssumption testing: everything you need to know to get started ↗Teresa Torres (Product Talk) · 2023 · 20 min
How to break an idea into its assumptions and test the riskiest ones quickly, before building.
Tools
none yetTools for this topic are being researched.