01.5.2 · Skill in Opportunity validation
Evidence strength
Telling strong evidence from weak signals and opinions.
Not all evidence is equal. Someone paying is stronger than someone saying they would pay, and observed behavior is stronger than a survey answer. Weighing evidence keeps a team from betting months of work on a few enthusiastic conversations.
Resources
1- articleStart hereReview: The Mom Test by Rob Fitzpatrick ↗Yevgeniy Brikman · 2023 · 7 min
An engineer's summary of the most useful short book on customer conversations, with the questions that get honest answers.
Tools
none yetTools for this topic are being researched.