02.1.4 · Skill in Product vision
Differentiation
What makes the product meaningfully different from the alternatives.
Differentiation is the reason someone picks you instead of something else. It can come from features, experience, price, focus or distribution. Engineers often hold the key to it, because technical choices can make something faster, simpler or cheaper than rivals.
Resources
2- articleStart hereAn introduction to positioning ↗April Dunford · 2020 · 5 min
The five parts of positioning, starting from the alternatives customers would use if you did not exist.
- articleGo deeperProduct framing can help grow your startup, or kill it ↗April Dunford · 2017 · 10 min
Four ways to frame a product against a market category, from leading one to redefining it.
Tools
none yetTools for this topic are being researched.