02.7.2 · Skill in Business models
Pricing
Setting what customers pay, based on value, costs and alternatives.
Pricing is one of the highest-impact and least-tested decisions in a product. Good pricing follows the value customers get, not only the cost to build. It can be tested and changed like any other part of the product.
Resources
3- articleStart hereValue-based pricing: what it is and how to implement it ↗Paddle · 2022 · 15 min
Pricing from the value customers get rather than from your costs, with the steps to get there.
- articleStart hereSaaS pricing models: a guide ↗Stripe · 2023 · 15 min
Flat, tiered, per-seat and usage pricing compared, with when each one fits.
- articleGo deeperPricing low-touch SaaS ↗Stripe Atlas · 25 min
A thorough guide to pricing self-serve software, from value metrics to how many plans to offer.
Tools
none yetTools for this topic are being researched.