06.2.7 · Skill in Product metrics
Revenue metrics
Measures like MRR, ARPU and expansion that track the business side.
Revenue metrics such as monthly recurring revenue, average revenue per user and net revenue retention connect product changes to the business. Engineers who can read them understand which work pays for the team.
Resources
2- articleStart here16 startup metrics ↗Andreessen Horowitz · 2015 · 18 min
Clear definitions of the business metrics investors ask about, such as bookings, recurring revenue and lifetime value.
- articleGo deeperSaaS Metrics 2.0: a guide to measuring and improving what matters ↗David Skok · 2013 · 35 min
The standard long-form reference for MRR, churn, LTV and CAC, with the formulas and the reasoning behind them.
Tools
none yetTools for this topic are being researched.