06.3 · Capability in Measurement

Behavioral analysis

Analyzing what users actually do in the product to find where value and friction sit.

Map5 skills

Not startedLearningComfortable

5 skillsClick a hexagon to set your status

06.3.1FunnelsMeasuring how many users get through each step of a flow.
06.3.2Cohort analysisComparing groups of users who started at the same time or share a trait.
06.3.3SegmentationBreaking metrics down by user groups to find hidden patterns.
06.3.4Path analysisSeeing the actual routes users take through the product.
06.3.5Feature usageMeasuring which features are used, by whom and how often.

Mark all 5

Where to start

3 resources

docsStart here
Interpret your funnel analysis ↗
Amplitude docs · 2026 · 10 min
Conversion windows, step order and why you compare absolute drop-off, not percentages, to find the step that matters.
articleStart here
The complete guide to cohort analysis ↗
Amplitude · 2026 · 20 min
How cohorts work, how to read a retention grid, and common mistakes such as cohorts that are too broad.
articleStart here
The power user curve: the best way to understand your most engaged users ↗
Li Jin and Andrew Chen (Andreessen Horowitz) · 2018 · 14 min
Replaces the single DAU/MAU number with a histogram of how many days people are active, which shows what averages hide.

4 tools

ToolOpen source
PostHog
posthog.com ↗
Open-source product analytics with session replay, feature flags, experiments and surveys in one tool.
ToolFreemium
Amplitude
amplitude.com ↗
Product analytics for funnels, cohorts and retention, with experimentation add-ons.
ToolFreemium
Mixpanel
mixpanel.com ↗
Event-based product analytics with funnels, retention and user flows.
ToolOpen source
Metabase
metabase.com ↗
Open-source BI tool for querying a database or warehouse and building dashboards without much SQL.