06.7.4 · Skill in Evidence-based decisions
Iterate, expand or stop
Deciding what to do with a feature after you have results.
After a release or experiment there are three honest options: improve it, roll it out further, or remove it. Stopping is the hardest and often the right call. Deciding the criteria in advance makes the choice less political.
Resources
2- bookGo deeperThe betting table (Shape Up, chapter 8) ↗Ryan Singer (Basecamp) · 16 min
Choosing what to work on next as a bet with a fixed size, instead of a backlog that never ends.
- bookGo deeper · PaidTrustworthy online controlled experiments: a practical guide to A/B testing ↗Ron Kohavi, Diane Tang, Ya Xu · 2020 · 288 pages
The standard reference on running experiments at scale, written by the people who built experimentation at Microsoft, Google and LinkedIn.
Tools
none yetTools for this topic are being researched.