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06.2 · Capability in Measurement

Product metrics

The measures that tell you whether the product is working for users and for the business.

Map7 skills
06.2.1Adoption06.2.2Engagement06.2.3Task success06.2.4Conversion06.2.5Retention06.2.6Satisfaction06.2.7Revenue metricsProduct instrumentation06.2 Product metricsBehavioral analysisExperiment designStatistical reasoningQualitative evaluationExplore ↗
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  • 06.2.1AdoptionHow many users start using the product or a feature.
  • 06.2.2EngagementHow often and how deeply people use the product.
  • 06.2.3Task successWhether users complete what they came to do.
  • 06.2.4ConversionThe share of users who move from one step to the next.
  • 06.2.5RetentionThe share of users who keep coming back over time.
  • 06.2.6SatisfactionHow users feel about the product, measured with tools like CSAT and NPS.
  • 06.2.7Revenue metricsMeasures like MRR, ARPU and expansion that track the business side.
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Where to start

3 resources
  • bookStart here
    The North Star Playbook ↗
    Amplitude (Archana Madhavan, John Cutler) · 2024 · free book

    The most complete free guide to choosing a North Star metric and the input metrics a team can actually move.

  • articleStart here
    16 startup metrics ↗
    Andreessen Horowitz · 2015 · 18 min

    Clear definitions of the business metrics investors ask about, such as bookings, recurring revenue and lifetime value.

  • articleGo deeper
    Measuring the user experience on a large scale: user-centered metrics for web applications ↗
    Kerry Rodden, Hilary Hutchinson, Xin Fu (Google) · 2010 · 10 pages

    The original HEART paper. Happiness, engagement, adoption, retention and task success, plus the goals-signals-metrics process for choosing them.

Tools

5 tools

Also in Measurement

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