06.3.5 · Skill in Behavioral analysis
Feature usage
Measuring which features are used, by whom and how often.
Feature usage analysis shows what people actually rely on. It often reveals that a few features carry most of the value. It is key input for prioritization and for deciding what to remove.
Resources
2- articleStart hereThe power user curve: the best way to understand your most engaged users ↗Li Jin and Andrew Chen (Andreessen Horowitz) · 2018 · 14 min
Replaces the single DAU/MAU number with a histogram of how many days people are active, which shows what averages hide.
- articleGo deeperHow and when to control for confounders during product usage analyses ↗Heap · 2021 · 10 min
Uses the familiar "users of this feature retain better" case to show how a confounder fakes an effect and how to adjust for it.
Tools
1- ToolOpen sourcePostHog
Open-source product analytics with session replay, feature flags, experiments and surveys in one tool.