03 · Territory · Design user value

Experience

Can users understand, use and benefit from the solution?

Map40 skills
03 Experience10 Operations03.1User journeys03.2Interaction design03.3UI design03.4Prototyping03.5Accessibility03.6Content design03.7Behavioral designExplore ↗
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7 capabilitiesClick a tile to open a skill
  • 03.1User journeysThe path a person takes through the product to get something done, and the structure that path runs on.5 skills
  • 03.2Interaction designHow the product responds to what people do: the controls, the feedback, and what happens when things go wrong.7 skills
  • 03.3UI designThe visual layer: hierarchy, type, spacing, color and the systems that keep them consistent across a product.6 skills
  • 03.4PrototypingMaking ideas tangible quickly so they can be tested before full investment, from paper sketches to working code.5 skills
  • 03.5AccessibilityBuilding products that people with disabilities can use, which tends to make them better for everyone.5 skills
  • 03.6Content designThe words in the product: labels, instructions, messages and docs that help people understand and act.6 skills
  • 03.7Behavioral designApplying what is known about human behavior to make good actions easier, without manipulating people.6 skills

About Experience

03

Experience is where value becomes something a person can actually use. It covers the flow of a task, the details of each interaction, the visual design, the words on the screen and how the product works for people with different abilities. Product engineers make many of these decisions in code every day, so a working eye for UX is part of the job, not an extra.

What a product engineer should be able to do here

Independently create usable product experiences, recognize weak UX, test important assumptions, and collaborate with designers on problems requiring deeper expertise.