03.7.6 · Skill in Behavioral design

Ethical engagement

Avoiding dark patterns and designing engagement that respects users.

Dark patterns trick users into actions they did not intend, such as hidden cancellations or confirm-shaming. They raise short-term numbers and damage trust, and some are now illegal. Ethical engagement asks whether users would approve if they saw how it works.

Your status · Ethical engagement

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Resources

articleStart here
Deceptive patterns in UX: how to recognize and avoid them ↗
NN/g · 2023 · 10 min
How to spot a design that works against its users, with examples of the common types.
articleGo deeper
Deceptive patterns ↗
Harry Brignull · collection
The original catalogue of dark patterns with real cases, from the person who coined the term.

Tools

none yet

Tools for this topic are being researched.