08.3.1 · Skill in Engagement design
Reminders and notifications
Messages that bring users back at a useful moment.
Good notifications are timely, relevant and easy to control. Too many train users to ignore or disable them. Measuring opt-outs alongside clicks keeps notification strategy honest.
Resources
2- articleStart hereFive mistakes in designing mobile push notifications ↗NN/g · 2018 · 10 min
Asking for permission too early, sending too much, and the other mistakes that get notifications turned off.
- articleGo deeperTransactional notifications: characteristics and when to use them ↗NN/g · 2022 · 13 min
The difference between notifications people want and promotional ones they tolerate at best.
Tools
none yetTools for this topic are being researched.