08.3.2 · Skill in Engagement design
Personalization
Adapting content and features to each user.
Personalization ranges from remembering preferences to recommendation systems. It makes the product more relevant and is easy to get wrong when data is thin. Simple rules often beat complex models early on.
Resources
1- articleGo deeperDesigning marketing email and newsletters: UX research findings ↗NN/g · 2017 · 14 min
What makes people read or ignore product email, including why untailored messages feel like spam.
Tools
none yetTools for this topic are being researched.