08.2 · Capability in Retention

Retention analysis

Measuring who stays, who leaves and why, so retention work targets the real cause.

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08.2.1Retention curvesCharts of how many users remain over time after starting.
08.2.2ChurnUnderstanding why and when users or customers leave.
08.2.3Engagement frequencyHow often users return, compared with how often they need to.
08.2.4Meaningful usageDefining which activity counts as real use, not just logging in.

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