08.2.4 · Skill in Retention analysis
Meaningful usage
Defining which activity counts as real use, not just logging in.
Opening the app is not the same as getting value. Defining an active user by a meaningful action, such as finishing a lesson, makes retention numbers honest. It also aligns the team on what value means.
Resources
1- bookStart hereThe retention lifecycle framework ↗Amplitude · 2023 · 6 min
Splitting users into new, current, dormant and resurrected, because each group needs different work.
Tools
none yetTools for this topic are being researched.