08 · Territory · Create recurring value
Retention
Why should users continue using the product?
Map18 skills
5 capabilitiesClick a tile to open a skill
- 08.1Recurring valueThe reasons a product stays useful after the first visit, and how to strengthen them.
- 08.2Retention analysisMeasuring who stays, who leaves and why, so retention work targets the real cause.
- 08.3Engagement designDesigning features that help users keep going: well-timed reminders, personal relevance and a sense of progress.
- 08.4Customer lifecycleCommunicating with users at each stage of their relationship with the product, from new to dormant.
- 08.5Customer successHelping customers reach their goals with the product, and turning what they tell you into improvements.
About Retention
08Retention is whether people keep coming back because the product keeps being useful. It is the clearest sign of product-market fit and the base that growth stands on: a product that leaks users cannot grow for long. The work is mostly about value, analysis and well-timed communication, not tricks to pull people back.
What a product engineer should be able to do here
Improve the product's ability to deliver sustained value, rather than relying on notifications or engagement tricks to bring users back.