08.4.1 · Skill in Customer lifecycle

Re-engaging dormant users

Bringing back users who stopped using the product.

Re-engagement campaigns remind lapsed users of value, show what changed, or ask why they left. They work best soon after usage drops. Users who return to an unchanged product often leave again.

Your status · Re-engaging dormant users

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Resources

articleStart here
6 essential lifecycle marketing campaigns ↗
Customer.io · 2025 · 9 min
Concrete campaigns with triggers and timing, including re-engaging users who went quiet.
bookGo deeper
Resurrected user retention ↗
Amplitude · 2023 · 6 min
What brings lapsed users back, and how to keep them from leaving again.

Tools

none yet

Tools for this topic are being researched.