08.1 · Capability in Retention

Recurring value

The reasons a product stays useful after the first visit, and how to strengthen them.

Map4 skills

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08.1.1Core usage loopsThe repeated cycle of actions that delivers the product's main value.
08.1.2Recurring needsProblems users face repeatedly, which the product can solve each time.
08.1.3Product usefulnessHow well the product solves the user's problem over time.
08.1.4Value reinforcementReminding users of the value they have already received.

Mark all 4

Where to start

2 resources

articleStart here
The power user curve: the best way to understand your most engaged users ↗
Li Jin and Andrew Chen (Andreessen Horowitz) · 2018 · 14 min
Replaces the single DAU/MAU number with a histogram of how many days people are active, which shows what averages hide.
bookGo deeper
Mastering retention ↗
Amplitude · 2023 · free book
A free playbook on retention across new, current and returning users, with the analysis behind each.

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