08.2.3 · Skill in Retention analysis
Engagement frequency
How often users return, compared with how often they need to.
Daily, weekly and monthly use mean different things for different products. Measuring against the natural frequency of the need gives a fair picture. A tax tool used yearly can retain perfectly.
Resources
1- articleStart hereThe power user curve: the best way to understand your most engaged users ↗Li Jin and Andrew Chen (Andreessen Horowitz) · 2018 · 14 min
Replaces the single DAU/MAU number with a histogram of how many days people are active, which shows what averages hide.
Tools
none yetTools for this topic are being researched.