06.2.2 · Skill in Product metrics
Engagement
How often and how deeply people use the product.
Engagement metrics include active users, frequency and depth of use. They are easy to inflate with notifications and hard to interpret alone. They are most useful when tied to actions that deliver real value.
Resources
2- articleStart hereThe power user curve: the best way to understand your most engaged users ↗Li Jin and Andrew Chen (Andreessen Horowitz) · 2018 · 14 min
Replaces the single DAU/MAU number with a histogram of how many days people are active, which shows what averages hide.
- articleGo deeperMeasuring the user experience on a large scale: user-centered metrics for web applications ↗Kerry Rodden, Hilary Hutchinson, Xin Fu (Google) · 2010 · 10 pages
The original HEART paper. Happiness, engagement, adoption, retention and task success, plus the goals-signals-metrics process for choosing them.
Tools
none yetTools for this topic are being researched.