08.3 · Capability in Retention

Engagement design

Designing features that help users keep going: well-timed reminders, personal relevance and a sense of progress.

Map3 skills

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3 skillsClick a hexagon to set your status

08.3.1Reminders and notificationsMessages that bring users back at a useful moment.
08.3.2PersonalizationAdapting content and features to each user.
08.3.3User progressionGiving users a sense of growth and mastery over time.

Mark all 3

Where to start

3 resources

articleStart here
Designing habit-forming products ↗
Nir Eyal · 2014 · 4 min
The trigger, action, reward and investment loop, from the author of Hooked.
articleStart here
Five mistakes in designing mobile push notifications ↗
NN/g · 2018 · 10 min
Asking for permission too early, sending too much, and the other mistakes that get notifications turned off.
articleStart here
Fogg behavior model ↗
BJ Fogg · 3 min
Behavior happens when motivation, ability and a prompt meet. The original source, short and clear.

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Tools for this topic are being researched.