08.1.2 · Skill in Recurring value
Recurring needs
Problems users face repeatedly, which the product can solve each time.
Products retain when they solve a problem that comes back: weekly planning, daily practice, monthly reports. If the need is rare, retention will be low whatever you do. Knowing the natural frequency sets realistic targets.
Resources
1- articleStart hereThe power user curve: the best way to understand your most engaged users ↗Li Jin and Andrew Chen (Andreessen Horowitz) · 2018 · 14 min
Replaces the single DAU/MAU number with a histogram of how many days people are active, which shows what averages hide.
Tools
none yetTools for this topic are being researched.