08.5.3 · Skill in Customer success
Support insights
Learning from support conversations to improve the product.
Support tickets are a continuous stream of evidence about what confuses or blocks users. Tagging them and reviewing trends shows where to invest. Engineers who read support tickets build better products.
Resources
1- articleGo deeperHow to analyze qualitative data from UX research: thematic analysis ↗NN/g · 2022 · 15 min
A step-by-step method for turning notes, transcripts and feedback into themes you can defend.
Tools
none yetTools for this topic are being researched.