06.3.3 · Skill in Behavioral analysis
Segmentation
Breaking metrics down by user groups to find hidden patterns.
Averages hide differences. Breaking results down by platform, plan, source or behavior often shows that a change helped one group and hurt another. Segmenting before concluding is a basic analytical habit.
Resources
1- docsStart hereSimpson's paradox: discover possibilities with your segments, not shipping decisions ↗Optimizely docs · 4 min
Why a result that reverses across segments, or a win in one segment, should lead to a new test rather than a shipping decision.
Tools
none yetTools for this topic are being researched.