09.3.3 · Skill in Viral growth
Invitations
Letting users invite others into the product.
Invitations are a growth loop built into collaboration. A smooth invite flow, a clear reason to join and a good first experience for the invitee all matter. The invitee's onboarding is often neglected.
Resources
2- articleStart here5 crucial stages in designing your viral loop ↗Andrew Chen · 9 min
The steps from a user deciding to invite someone to that person becoming a user, and where loops leak.
- articleGo deeperThe best way to drive viral growth is to increase retention and engagement ↗Andrew Chen · 15 min
Why invitations come from engaged users, so retention work often lifts virality more than referral tricks.
Tools
none yetTools for this topic are being researched.