09.3.1 · Skill in Viral growth
Referral loops
Incentives and flows that turn users into recommenders.
A referral program rewards users for bringing others in. It works when the product is already worth recommending and the reward fits the audience. The loop has to be measured end to end, from invite to activated user.
Resources
1- articleStart here5 crucial stages in designing your viral loop ↗Andrew Chen · 9 min
The steps from a user deciding to invite someone to that person becoming a user, and where loops leak.
Tools
none yetTools for this topic are being researched.