09.3.5 · Skill in Viral growth
Viral coefficient
How many new users each user brings in.
The viral coefficient multiplies invitations sent per user by their conversion rate. Above one, growth feeds itself, which is rare. Even below one, virality lowers acquisition cost. Cycle time matters as much as the coefficient.
Resources
2- articleStart here5 crucial stages in designing your viral loop ↗Andrew Chen · 9 min
The steps from a user deciding to invite someone to that person becoming a user, and where loops leak.
- articleGo deeperThe best way to drive viral growth is to increase retention and engagement ↗Andrew Chen · 15 min
Why invitations come from engaged users, so retention work often lifts virality more than referral tricks.
Tools
none yetTools for this topic are being researched.