01.2.3 · Skill in User research
Surveys
Structured questions to measure how common a behavior or opinion is.
Surveys measure how widespread something is once you know what to ask. Badly worded questions produce confident nonsense, so they work best after interviews, not instead of them. Short in-product surveys are often the cheapest signal an engineer can add.
Resources
2- articleStart hereWriting good survey questions: 10 best practices ↗NN/g · 2023 · 11 min
Neutral wording, one idea per question and other rules that keep survey answers honest.
- docsGo deeperWriting survey questions ↗Pew Research Center · 2021 · 18 min
How question order, wording and answer options change results, from a team that runs surveys for a living.
Tools
2- ToolOpen source
- ToolOpen source