01.1.3 · Skill in User understanding

Personas

Short, research-based portraits of typical users and their goals.

A persona condenses research into a recognizable person with goals, context and frustrations. Useful personas are built from real interviews, not invented demographics. They help a team argue about a concrete user instead of an abstract one.

Your status · Personas

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Resources

1
  • articleStart here
    UX research cheat sheet ↗
    NN/g · 2017 · 13 min

    Which research method fits which stage of a project, on one page. A good map before picking a method.

Tools

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